They say behind every great man is a great woman. We’ve come to realize that sometimes behind a great woman’s movement is a great man!
Raul Gonzalez has been a part of the UGauGrrl team since we started in late 2016. Every image you see has been carefully and lovingly concepted and developed by him.
We wondered: What inspires the man who creates these inspirational designs for women? And how does he feel about being an integral part of a movement that solely focuses on women and girls?
Raul was kind enough to answer some questions for us to give us some insight into how he’s able to hit the mark with every shirt and why he was drawn to what started out as a small project for him. What we’ve learned from our relationship with Raul is that we as a sex cannot move forward without the support of our male counterparts and that what inspires women and girls can make an impact on men and boys, too.
Here’s his story!
How did you get started doing graphic design? What had you mainly designed or designed for prior to working with UGG?
I started graphic design in a family business where we initially worked with small businesses. Later it added appeal to its range. I would mainly concentrate on logo design.
What were your first thoughts when you first were asked to design graphics for a women’s t-shirt line? Did you ever think that this would be something that you would do?
I was a little apprehensive at first, as I hadn’t done anything quite like this before, but was very excited to take on the task, and stretch myself to express such a positive movement.
What were your thoughts after learning about the mission?
It was enlightening. I think it’s a positive message in a much needed time.
What are the inspirations / your creative process when coming up with a design for UGG?
Well, for me sometimes inspiration come at random times. It could be while driving somewhere, I’ll see something about our culture, or differences in that respect, that sparks the creativity. Also a lot of the times I’ll get inspired by the outdoors and nature. There are patterns and beauty in nature, I feel the same could be said for us as well. And of course as part of the creative process I collaborate with some of the UGauGrrl muses. They help steer the design to what it should be.
How does your girlfriend inspire you and how does that inspiration translate to being a part of the UGG team?
She is my touchstone for a lot of my artwork. Of course dealing with a design that should appeal to the feminine eye, sometimes comes as a problem for this guy. So in that respect, my girlfriend lends her eye and aesthetic appeal. I receive a lot of great constructive criticism which helps make designs pop in a different way.
What does our mission “to inspire every woman and girl to recognize the muse within herself and to share her unique gifts with the world” mean to you?
I feel that we live in a world today where in the mist of all the things we take in on a daily basis, this message is important. It’s good to have a message that tells you that you are more than others or maybe even you think you are. And to not let others confine and label your identity and individualism for their gain. The statement UGauGrrl presents may be intended for women, but I feel it encompasses more, especially today. The idea that there is something in each of us, and that the special thing inside you, could impact the world.
What is your favorite graphic you’ve done for UGG and why?
That’s a tough question, but if I had to choose, I would have to go with the Frida design. An artist after all, this was one of the first designs. It’s also when I first started to learn about the other numerous women that had made such an amazing impact on history.
Anything else you’d like to add? A woman perhaps that you’d like to see on a tee someday?
Well my girlfriend and I do consider ourselves pretty big nerds and fans of nerd culture, so I think my choice would be Carrie Fisher as Leia Organa. She was a beloved actress who portrayed a powerful woman who held to hope.